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Friday, December 23, 2011

Social Media for Consultants

Social media are tools that can benefit your business a lot. You just need to register the right social media and learn how to use them properly. There are thousands social platforms on the internet, but not all of them are going to be beneficial to your business. If you want to learn how to use social media successfully you should learn how to identify the social media that will have the greatest impact to your business.
If you want to use properly the social media you should learn how to:
  • find a better way for identifying the people, businesses and groups who are interested about your business
  • find prospects to market to
  • make connections with potential customers

Why to use social media as a marketing tool?
If you make deep research on Internet you will find out that at the moment are existing three very big social media platforms. These platforms can make very deep impact to your business.
These three big social media platforms are:
  • Facebook - more than 1 billion users worldwide
  • LinkedIn - 45 million users worldwide
  • Twitter -40 million users and is growing

All of these numbers are showing us that some percentage of them can become your customers.
Now you know that if people don't know you, your business and your business value to them, the success will never come. Social media has the power to open the door for your business.

Researching the social media tips for boosting my own business I found a book changed my life. This book is my best investment in this business. "Social Media for Consultants" is a book that takes the confusion out of social media and shows you how to make a great success with the three most popular platforms - Facebook, LinkedIn and Twitter.

Specifically, this book will teach you:
  • Why social media tools like Facebook, Twitter, and LinkedIn are a good choice to add to your marketing efforts as a consultant
  • A basic understanding of Facebook, Twitter, and LinkedIn – their functionality and intended purpose
  • What to include in each of your social media profiles to make them effective and attractive to your followers
  • How to leverage social media tools, aggregate them using third-party applications and deliver single messages to multiple platforms reaching a wider audience

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